Winning strategy of the metaverse
MINCULTURA, a technology-forward company, joined the virtual event created for Colombia 4.0 in partnership with Ticket Code. In a special edition held in a virtual world created by the La Colonia Metaverse technology, a registered trademark.
For MINCULTURA lived a unique experience: a completely virtual event with more than 400,000 attendees in 3 days, 11 auditoriums and 80 stands with software and IT experts.
MinTic, with technology from La Colonia Metaverse, had more than 80 exhibitors from 16 different countries, offering talks and conferences in 11 auditoriums and 80 stands.
At the #MinTic event, organized by mincultura.gov.co and Ticket Code, an experience was offered in Spanish, English and sign language for more than 400,000 virtual attendees.
3 days of live broadcasts, 11 auditoriums and 80 stands with software and IT experts: this was part of the #MinTic event, in which mincultura participated in collaboration with Ticket Code.
Who and what is MINCULTURA?
MINCULTURA: The Ministry of Culture leads the formulation of the integral policy of the creative economy in the National Government and develops programs and projects in the terms indicated in the law.
MINCULTURA: The Ministry of Culture is responsible for leading the intersectoral coordination process to strengthen public, private and mixed institutions, aimed at the promotion, defense, dissemination and development of cultural and creative activities and adequately promote the potential of the cultural and creative economy ( orange economy).
La Colonia Metaverse
The colony achieved in record time the construction of a virtual world of more than 170,000 square meters, modeled.
With the vision of a team of architects focused on the construction of virtual worlds, 3D modelers, conceptual artists, front end programmers, backend programmers.
With the support of Google cloud platform, where in record time more than 150 people managed to create production of 11 live broadcasts, more than 150 3D virtualized spaces, multi-device technology and the support of more than 300 agencies in audiovisual production.
A platform created by the team at The Data Culture, with a focus on creating virtual worlds for a variety of exhibitors, where emphasis is placed on information, education, and culture.
The colony has a metaverse that aims to meet the needs of users, providing an unforgettable experience.