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Recount, talks and conferences on technology.

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Successful participation in the virtual world of Col 4.0


The digital age has led us to explore new ways to connect and learn, and Col 4.0 Newrona, was a clear example of this. For three days, live broadcasts were made in several languages, including Spanish, English and Sign Language. This allowed a diverse and global public to participate and enjoy the talks and conferences presented by more than 80 exhibitors in 11 virtual auditoriums.

For Newrona, it has been a truly unique experience! Attendees enjoyed a completely virtual experience, in an event that had over 400,000 attendees, and featured 3 days of live

broadcasts in Spanish, English, and sign language. The event had 11 auditoriums, more than 80 stands, in which over 80 exhibitors gave talks and conferences on software and IT, with 16 connected countries. Newrona, in partnership with Ticket Code, was a part of this #MinTic event, powered by the technology of La Colonia Metaverse.

Who and what is Newrona?

Newrona is a company with eight years of experience in the field of immersive technologies. He is dedicated to helping companies achieve their objectives through the use of these technologies, such as augmented reality, virtual reality, gamification and immersive storytelling. 

Newrona uses these tools to optimize business, improve training and education, and create immersive and engaging experiences. His approach is based on co-creation and collaboration, working closely with clients to identify their specific needs and offer customized solutions.

 Newrona has worked in various sectors, such as the pharmaceutical industry, education, culture and engineering, demonstrating its versatility and ability to adapt to different industries.

Newrona is a company founded by Wolfram Parrado, who is also its commercial director. Parrado and his team have extensive experience in the field of immersive technologies and are dedicated to harnessing the power of these technologies to drive digital transformation in businesses.Newrona stands out for their customer-focused approach and their ability to listen and understand the needs of each company they work with.

Its goal is to be a strategic partner for companies, providing advice and consultancy to identify opportunities and find innovative solutions through the implementation of immersive technologies. With its experience and knowledge, Newrona has established successful collaborations with companies in different sectors and continues to be a benchmark in the field of immersive technologies.

La Colonia Metaverse

La Colonia Metaverse

The colony achieved in record time the construction of a virtual world of more than 170,000 square meters, modeled.

 With the vision of a team of architects focused on the construction of virtual worlds, 3D modelers, conceptual artists, front end programmers, backend programmers.

With the support of Google cloud platform, where in record time more than 150 people managed to create production of 11 live broadcasts, more than 150 3D virtualized spaces, multi-device technology and the support of more than 300 agencies in audiovisual production.

A platform created by the team at The Data Culture, with a focus on creating virtual worlds for a variety of exhibitors, where emphasis is placed on information, education, and culture.

The colony has a metaverse that aims to meet the needs of users, providing an unforgettable experience.

The Data Culture.
Explore the digital future
The technology used in the creation of virtual worlds.